Digital Innovation & User Experience
From Printed News to Video
Turning a newspaper story into an interactive video experience.
Jornal Económico · innovation project
An innovation project for Jornal Económico that explored a new way for readers to engage with printed journalism.
Challenge
Create a direct connection between the printed newspaper and digital content, in a way that fits how people already read.
Contribution
dePraetere worked on the project, focusing on the reader’s experience and on a new distribution format for journalistic content.
By pointing a camera at a news story in the newspaper, readers could access a video in which the journalist summarised the story.
Related capabilities
- Digital product innovation
- User experience
- Print-to-digital distribution
Outcome
A new format that linked print and digital content, designed around reader behaviour.