Strategy · Operations · Applied technology

We turn business opportunities into working solutions.

dePraetere combines business strategy, operational expertise and applied technology to help companies solve complex problems, improve performance and build better ways of working.

15+years of experience, counted from our first project
5industry sectors: media, healthcare, real estate, technology and architecture
14selected projects across those sectors
3,750 m²of coworking space currently operated, at Lisbon WorkHub

Experience counted from our first project. Details in the case studies.

8active businesses and clients
4proprietary software solutions
6real estate assets under management
The problem we solve

Good opportunities don’t automatically become good businesses.

Most businesses that stall are not short of ideas. They are held back by an operating model that no longer fits what they are trying to do.

  • An operating model built for a smaller or different business
  • Processes that live in people’s heads
  • Too many decisions waiting for the founder
  • Space and assets earning less than they cost
  • Numbers that arrive too late to act on

dePraetere connects strategy to execution: we find what is holding the business back, then help change it.

Strategy is only valuable when it translates into something that works in the real world.

What we do

Four service areas, one way of working.

Strategy, operations and applied technology, combined according to what each business needs. Not every project uses every area.

Industry Sectors

Where we have worked.

The sectors describe where we have worked; the service areas describe what we do.

Three ways we create value

Which of these sounds like your situation?

01

Improve an existing business

Your situation

You run an established business. Revenue is there, but growth has flattened, margins are thin or too much still depends on you.

The outcome

Clear priorities, repeatable processes and accountable roles, so the business improves without complexity growing at the same rate.

Improve your business
02

Build or scale a business

Your situation

You are turning an idea into a business, or an operation needs redesigning before it can grow.

The outcome

A validated model, a clear offer and revenue model, and the processes and systems to run it from day one.

Build or scale your business
03

Unlock the potential of property

Your situation

You own or are investing in commercial property that is empty, underused or earning less than it could.

The outcome

A viable concept for the space, with a revenue model, an operating structure and, where it makes sense, the team to run it.

Unlock your property’s potential
Our approach

A practical method, from diagnosis to results.

  1. Step 1DiagnoseUnderstand the business, its constraints, financial performance, operations and opportunities.
  2. Step 2DesignDefine the priorities, business model, processes, responsibilities and implementation plan.
  3. Step 3ImplementTurn recommendations into operational changes, working systems and measurable actions.
  4. Step 4OptimiseMonitor performance, refine the model and identify opportunities for further improvement.

Not every engagement covers every stage. Scope is agreed at the start, based on what the business needs.

Our work

Different industries. Real problems. Practical solutions.

Our work spans business transformation, predictive AI, digital experiences and intelligent automation. Each project starts with a real-world challenge and explores how strategy, operations and technology can produce a better outcome.

Business Strategy & Operational Performance

Healthcare Business Transformation

Challenge
A healthcare business needed stronger strategic and operational performance.
Our contribution
As general manager, led strategic and operational improvements across processes, team structure and patient flow.
Outcome
30% year-on-year growth.
Read the case study — Healthcare Business Transformation
Digital Innovation & User Experience

From Printed News to Video

Challenge
Printed journalism and digital video reached readers separately.
Our contribution
Worked on a camera-based experience linking a printed story to a video summary by its journalist.
Read the case study — From Printed News to Video
Business Model Transformation

Alvarez e Serra Arquitectos — From Reseller to Distributor

Challenge
The company needed to rethink its business model and commercial positioning to improve its economics.
Our contribution
Business strategy and implementation of the move from reseller to distributor.
Outcome
Transition from reseller to distributor, with a substantial improvement in margins.
Read the case study — Alvarez e Serra Arquitectos — From Reseller to Distributor
Interior Design

Interior Design Projects

Challenge
A space has to support how the business operates and how its customers experience it.
Our contribution
Interior design for four projects since 2015.
Read the case study — Interior Design Projects
Businesses we run

Lisbon WorkHub and CondGest are businesses we own and operate. That is where our methods are tested every day, and where their results can be checked.

Property & Operations

Lisbon WorkHub

Challenge
Two industrial buildings in Marvila were out of use.
Our contribution
Designed and run as a mixed coworking, office and storage operation, on in-house software.
Outcome
340 members, occupancy above 90%.
Read the case study — Lisbon WorkHub
Operations & Systems

CondGest

Challenge
Without a system, condominium requests get lost and accountability blurs.
Our contribution
Built the management software that gives every request a number, an owner and a deadline.
Outcome
1,520 units under management.
Read the case study — CondGest
Read the case studies
Why dePraetere

Built from operating experience, not just recommendations.

01

Real-world operating experience

Decisions are informed by the realities of running businesses. Lisbon WorkHub has operated since 2015; CondGest manages 1,520 condominium units.

02

Strategy connected to execution

Recommendations are designed to be implemented, with owners and deadlines. At CondGest, every request has a number, an owner and a deadline, measured weekly.

03

Commercial and operational thinking

Revenue, costs, people, processes, space and technology are considered together. At WorkHub, two industrial buildings support three lines of business: coworking, offices and storage.

04

Systems that can scale

We build repeatable processes and the right tools instead of relying on constant manual effort. Our own management software runs CondGest, Lisbon WorkHub and dePraetere.

Founder-led

A practical understanding of how businesses are built and run.

dePraetere is led by Sara de Praetere, whose experience spans workspace operations, service businesses, property management and technology: four years of general management of a healthcare business, predictive AI at Medclick, a print-to-video experience for Jornal Económico, automation strategy for Quantum Logic, and running Lisbon WorkHub and CondGest. Training in architecture and hospitality shapes how space and customer experience are designed.

About dePraetere

What could your business perform like if its operating model worked better?

Whether you are improving an established business, launching a new operation or unlocking the potential of a property asset, start by identifying the opportunity and what is holding it back.

Discuss your business