About

Built from operating experience, not just recommendations.

dePraetere is a founder-led, execution-oriented company based in Lisbon. We help businesses turn opportunities into measurable results by combining strategic thinking, operational expertise and applied technology.

The founder

One career, one way of working.

dePraetere is led by Sara de Praetere. Its first project, in 2010, was the business strategy behind Alvarez e Serra Arquitectos’ move from reseller to distributor, followed by four years of general management of a healthcare business. The work that followed moved towards increasingly technology-enabled solutions across different sectors: predictive AI for clinic operations at Medclick in 2016, a print-to-video experience for Jornal Económico, business strategy and hardware selection for Quantum Logic in 2022, and running Lisbon WorkHub and CondGest on software we built.

Training in architecture and hospitality shapes how space and customer experience are designed. Running businesses day to day shapes everything else: what a process looks like when it works, what a team needs to own its results, and which numbers an owner should see every week.

How we work
01

We start with the business problem

Not with a service to sell. If we are not the right fit, we say so.

02

We are clear about what we know

We separate evidence from opinion, and results from businesses we run from work done for clients.

03

We design for implementation

Every recommendation has an owner, a sequence and a way to measure it.

04

We leave systems behind

Processes and tools that keep working after we step back.

Our approach

A practical method, from diagnosis to results.

  1. Step 1DiagnoseUnderstand the business, its constraints, financial performance, operations and opportunities.
  2. Step 2DesignDefine the priorities, business model, processes, responsibilities and implementation plan.
  3. Step 3ImplementTurn recommendations into operational changes, working systems and measurable actions.
  4. Step 4OptimiseMonitor performance, refine the model and identify opportunities for further improvement.

Not every engagement covers every stage. Scope is agreed at the start, based on what the business needs.

Experience

From business transformation to applied technology.

Our experience, organised by capability. It began in 2010 with Alvarez e Serra Arquitectos, followed by four years of general management of a healthcare business, Lisbon WorkHub (since 2015), Medclick (2016) and Quantum Logic (2022). Several projects have run in parallel.

What could your business perform like if its operating model worked better?

Whether you are improving an established business, launching a new operation or unlocking the potential of a property asset, start by identifying the opportunity and what is holding it back.

Discuss your business