Alvarez e Serra Arquitectos — From Reseller to Distributor
Changing the commercial model, not just the space.
2010 · Architecture practice · business strategy and implementation
In 2010, dePraetere worked with Alvarez e Serra Arquitectos on its business strategy and its implementation. It was dePraetere’s first project.
Challenge
Rethink the business model and commercial positioning, to improve the company’s economics and strengthen its market position.
Contribution
dePraetere developed and implemented, with the company, a new business strategy that moved it from reseller to distributor.
A change in the commercial model itself: from reselling products to distributing them.
- Business model design
- Commercial positioning
- Implementation
Outcome
The company became a distributor, with a substantial improvement in profit margins. Changing the underlying commercial model can have a greater impact than optimising individual activities.